What Exactly Is Experiential Marketing?
Marketing is losing its touch in 2020. It seems as if marketers have hit their creative limit and the customers are already tired of the traditional forms of marketing. Moreover, many people nowadays use ad blockers to get rid of online ads. That is very bad news for brands as well as marketers. However, there is one form of marketing which has emerged in today’s world where the attention span of everyone is less than 5 seconds. Marketers as well brands are now turning towards something called Experiential marketing. One of the most important ingredients in an experiential marketing campaign is the audience. Yes, this form of marketing actively interacts with the audience it is marketing to. It is very similar to event marketing. The idea is to completely immerse the audience in the experience and make sure they never forget it. Experiential marketing campaigns create a very strong bond between the customers and a brand. This form of marketing can be better understood with some exam