Media Advertising Agency

Although out-of-home advertising is one of the oldest types of advertising, current technological advancements and higher levels of customer awareness cause a reevaluation of marketing tactics. While it’s true that traditional OOH models are having difficulties, experts also think that ooh services are returning because consumers are sick of being constantly barraged by adverts on their mobile phones. Simply repeating a message to the ordinary person is not a workable method for return on investment because today’s consumers are a lot wiser and more knowledgeable than they were 30 years ago. To maintain the spirit of advertising in 2023, advertisers will need to include technology and client preferences in their advertising strategies besides having a fantastic website design, Google SEO, and content production.   Outdoor advertising has had an 11 percent compound annual growth rate (CAGR) over the previous five years, according to a recent KPMG analysis.  If the pattern holds...

Have you ever noticed digital media playing on a small TV at a petrol station? What about a digital billboard on the side of a bus or a digital directory at a shopping centre? All of these are instances of digital out-of-home (DOOH) media, all these are ooh advertising, and this revolutionising the advertising sector with new advancements that seem to come in ooh marketing.  For their opinions on the direction that digital out-of-home is taking and what it means for customers and advertisers that engage with the idea in the years to come, we spoke with several industry leaders. Let’s get going!   What is OOH media? Let’s first take a step back and define what out-of-home (OOH) media is. Any advertising that reaches customers outside of their homes is known as OOH media , which is also frequently referred to as outdoor media. It is intended to catch people’s attention while they are moving or waiting in places with a lot of dwell time (think waiting rooms, airport terminals, or sub...

Online advertising has its pros but people see online ads as unwanted. You might find a lot of people using ad blockers. Almost no one appreciates online ads. However, OOH ads are impactful as they leave a certain aftertaste in the viewer’s imagination. Imagine coming across an ad for an NGO online where you can skip it and coming across the same ad on a billboard. Which scenario would make a bigger effect on you? The answer is clear. Moreover, traditional OOH advertising still rakes in more numbers as there are multiple forms of OOH advertising. In this article, we will go over different ways in which you can do OOH advertising. The most common forms of OOH advertising includes: 1: Billboard Advertisements 2: Point of Sale displays 3: Street furniture 4: Mobile billboards 5: Ambient Media The consumer is most likely to come across an OOH ad for a very limited time in a car stuck in traffic. Thus, it is important to keep the copy on the billboard concise and impactful. There are many ...