Media Advertising Agency

Marketing is losing its touch in 2020. It seems as if marketers have hit their creative limit and the customers are already tired of the traditional forms of marketing. Moreover, many people nowadays use ad blockers to get rid of online ads. That is very bad news for brands as well as marketers. However, there is one form of marketing which has emerged in today’s world where the attention span of everyone is less than 5 seconds. Marketers as well brands are now turning towards something called Experiential marketing. One of the most important ingredients in an experiential marketing campaign is the audience. Yes, this form of marketing actively interacts with the audience it is marketing to. It is very similar to event marketing. The idea is to completely immerse the audience in the experience and make sure they never forget it. Experiential marketing campaigns create a very strong bond between the customers and a brand. This form of marketing can be better understood with some exam...

Consumers usually do not like blatant marketing and tend to avoid it. This is exactly why most browsers offer ad blockers and people generally skip ads. At the end of the day, if your average consumer comes across a thousand advertisements in various forms, they will only remember one or two. Thus, a good marketing strategy should aim to be that one or two brands which stick in the consumer’s memory. The idea is to rise above the marketing noise that can be found almost everywhere – on social media, in your mail, on billboards, etc. The way to cut through the noise is engagement marketing.  Engagement marketing can be better explained with an example. Perhaps, one of the best-known examples of experiential or engagement marketing is Cartoon Network’s Rickmobile. To advertise their upcoming series ‘Rick and Morty’, Cartoon Network introduced a truck on the streets which was created after the image of the main character in the show, Rick. The truck was filled with merchandise...