Media Advertising Agency

Across various advertising mediums available, OOH is among the oldest. No matter how advanced mediums come into the picture, OOH will always stay relevant. With the penetration technology, OOH has transformed into different versions like DOOH , innovation based OOH advertising and many more. How effective and relevant is OOH going to be in the near future? It is going to be effective in today's digital age for several reasons: Wide Reach and Exposure : OOH advertisements have the ability to reach a vast audience. They are visible to people who are out and about, commuting, or engaging in various activities outside their homes. Whether it's billboards on highways, signage in public places, or ads on public transportation, OOH ads have the potential to capture the attention of a large number of individuals, including those who may not be actively seeking information online. Targeted and Localized Advertising : OOH advertising allows for targeted and localized campaigns. Advertise...

Marketing is essential for a product or service to survive in the market. Without proper marketing, there can be no visibility for a brand and without visibility, it is downright impossible for the brand to secure a customer-base. However, marketing in today’s world has become complex with a lot of its branches like digital marketing sprouting out. That is why there are so many marketing firms out there which consist of expert marketers who help out different brands. Almost every major brand or company has one or multiple marketing firms on their payroll. In this article, we will examine a form of marketing which has been overshadowed by digital and social media marketing. The primary question which this article seeks to answer is if Billboard advertising is still relevant in today’s age or not? But to answer this question, we must first understand out-of-home or OOH marketing which is the larger branch of marketing, of which billboard advertising is just a small part. ...