Media Advertising Agency

Out-of Home (OOH) advertising has become an increasingly popular and effective medium for reaching potential customers. With its ability to capture attention and deliver impactful visuals, businesses are turning to OOH agencies to help them maximize their advertising efforts. In this guide, we will describe the best OOH agency that can help you achieve your marketing goals. Criteria for Choosing the Best OOH Agency When selecting an OOH agency, there are several key criteria to consider: 1. Industry Experience: Look for an agency that has a deep understanding of your target market and has experience working with similar clients. 2. Creative Expertise: A strong creative department is crucial for developing eye-catching and compelling OOH advertisements. 3. Strategic Planning: The agency should have a robust planning process that can help you maximize your return on investment (ROI). 4. Media Buying: A good OOH agency will have established relationships with major media owners and c...

  It is often said marketing is an art, an art that helps in selling. In today’s marketing landscape, there are several trends and mediums to sell products and services. Right from digital, print to television, a lot of formats have come into the picture. Among so many mediums, Out-of-Home advertising stands as the most preferred medium. Read this blog to learn more about OOH marketing . It is important to understand how OOH is still recommended and how technology has intervened in the same. OOH continues to be the most recommended medium as it drives huge traffic. In addition, technology intervention has helped OOH become way more preferred as it not only draws traffic but also major engagement.  Following are some of the major elements of tech-based OOH solutions.   Digital Displays and Dynamic Content: Technology has led to the development of digital billboards and displays that allow advertisers to showcase dynamic content, change messages in real time, and even disp...

Out-of-home (OOH) or outdoor advertising is a rapidly growing industry, with global revenues projected to reach $38 billion by 2024. OOH companies specialize in providing advertising solutions that reach people outside of their homes, such as billboards, transit advertising, and digital displays.  Firstly, it's worth noting that OOH advertising has been around for centuries, with evidence of hand-painted signs and posters dating back to ancient Rome. However, the industry has evolved significantly in recent decades, with the rise of digital displays and the proliferation of mobile devices. OOH companies now offer a range of advertising solutions that are tailored to specific locations, audiences, and objectives.  One of the key advantages of OOH advertising is its ability to reach a wide audience. Billboards, for example, can be strategically placed along highways and in urban areas to ensure maximum visibility. Transit advertising can be used to target commuters on buses, tr...

  As the world becomes more digital, it’s easy to forget the impact of Out of Home (OOH) advertising. OOH advertising is a form of advertising that reaches consumers while they are outside of their homes, such as through billboards, posters, and bus shelters. Recently, there has been an increase in the use of Anamorphic installations in OOH advertising in India. Anamorphic installations are a type of 3D art that uses distortion and perspective to create an illusion that appears three-dimensional when viewed from a specific angle. These installations are created by manipulating the environment, such as painting on walls or streets, to create the illusion. One of the reasons why Anamorphic installations are becoming more popular in OOH advertising is that they are visually stunning and attention-grabbing. When people see something that appears three-dimensional in real life, it creates a sense of wonder and excitement. This can help brands capture the attention of consumers and leav...

Although out-of-home advertising is one of the oldest types of advertising, current technological advancements and higher levels of customer awareness cause a reevaluation of marketing tactics. While it’s true that traditional OOH models are having difficulties, experts also think that ooh services are returning because consumers are sick of being constantly barraged by adverts on their mobile phones. Simply repeating a message to the ordinary person is not a workable method for return on investment because today’s consumers are a lot wiser and more knowledgeable than they were 30 years ago. To maintain the spirit of advertising in 2023, advertisers will need to include technology and client preferences in their advertising strategies besides having a fantastic website design, Google SEO, and content production.   Outdoor advertising has had an 11 percent compound annual growth rate (CAGR) over the previous five years, according to a recent KPMG analysis.  If the pattern holds...

  Despite the fact that digital advertising is the newest and best, out-of-home advertising is a serious competitor. It is the only traditional advertising medium that has grown during the past 12 months. 90% of residents over 16 saw an out-of-home advertisement in the preceding month, and 80% saw one in the year prior, according to Nielsen. By hiring an outdoor branding agency , any business wishing to expand into a new market or solidify its position as the industry leader can profit from this channel. It's important to stress, however, that merely erecting a few billboards and crossing one's fingers for the best is insufficient. The most prosperous companies focus not only on out-of-home advertising but also on honing the elements of their campaign that will affect their target market the most. One such outdoor advertising company that offers out-of-home services is Laqshya Media Group. It has a solid reputation as a digital ooh agency that excels in its sphere. These five b...

Have you ever noticed digital media playing on a small TV at a petrol station? What about a digital billboard on the side of a bus or a digital directory at a shopping centre? All of these are instances of digital out-of-home (DOOH) media, all these are ooh advertising, and this revolutionising the advertising sector with new advancements that seem to come in ooh marketing.  For their opinions on the direction that digital out-of-home is taking and what it means for customers and advertisers that engage with the idea in the years to come, we spoke with several industry leaders. Let’s get going!   What is OOH media? Let’s first take a step back and define what out-of-home (OOH) media is. Any advertising that reaches customers outside of their homes is known as OOH media , which is also frequently referred to as outdoor media. It is intended to catch people’s attention while they are moving or waiting in places with a lot of dwell time (think waiting rooms, airport terminals, or sub...

In the realm of online advertising, tech giants like Facebook and Google are setting the standard. Companies turn to out-of-home advertising when they need to get the word out about a new product or feature, purchasing billboard ads all over the world. They aren’t on their own. In mid-2018, Alexis O’Hanian, co-founder of Reddit, made an enormous investment in AdQuick, a digital billboard booking firm. Netflix stated around the same time that it had acquired assets from a well-known Los Angeles billboard company. The explanation is simple: despite the benefits of online advertising, when you want your message to stand out, you go with out-of-home advertising, also known as outdoor media advertising . What is out-of-home advertising? Out-of-home advertising refers to any visual advertising medium found outside of the home (OOH). Advertisements on street furniture such as bus shelters or benches, transit hubs such as airports or train stations, and place-based ad media such as those found...

  Select the best Outdoor advertising agency in India, Laqshya Media Group is an experienced ooh advertising agency in India that provides the best hoarding location with engaging ad ideas to give a new edge to your product.

Marketing is essential for a product or service to survive in the market. Without proper marketing, there can be no visibility for a brand and without visibility, it is downright impossible for the brand to secure a customer-base. However, marketing in today’s world has become complex with a lot of its branches like digital marketing sprouting out. That is why there are so many marketing firms out there which consist of expert marketers who help out different brands. Almost every major brand or company has one or multiple marketing firms on their payroll. In this article, we will examine a form of marketing which has been overshadowed by digital and social media marketing. The primary question which this article seeks to answer is if Billboard advertising is still relevant in today’s age or not? But to answer this question, we must first understand out-of-home or OOH marketing which is the larger branch of marketing, of which billboard advertising is just a small part. ...

Online advertising has its pros but people see online ads as unwanted. You might find a lot of people using ad blockers. Almost no one appreciates online ads. However, OOH ads are impactful as they leave a certain aftertaste in the viewer’s imagination. Imagine coming across an ad for an NGO online where you can skip it and coming across the same ad on a billboard. Which scenario would make a bigger effect on you? The answer is clear. Moreover, traditional OOH advertising still rakes in more numbers as there are multiple forms of OOH advertising. In this article, we will go over different ways in which you can do OOH advertising. The most common forms of OOH advertising includes: 1: Billboard Advertisements 2: Point of Sale displays 3: Street furniture 4: Mobile billboards 5: Ambient Media The consumer is most likely to come across an OOH ad for a very limited time in a car stuck in traffic. Thus, it is important to keep the copy on the billboard concise and impactful. There are many ...