Is Billboard Advertising Still Relevant?

Marketing is essential for a product or service to survive in the market. Without proper marketing, there can be no visibility for a brand and without visibility, it is downright impossible for the brand to secure a customer-base. However, marketing in today’s world has become complex with a lot of its branches like digital marketing sprouting out. That is why there are so many marketing firms out there which consist of expert marketers who help out different brands. Almost every major brand or company has one or multiple marketing firms on their payroll.

In this article, we will examine a form of marketing which has been overshadowed by digital and social media marketing. The primary question which this article seeks to answer is if Billboard advertising is still relevant in today’s age or not? But to answer this question, we must first understand out-of-home or OOH marketing which is the larger branch of marketing, of which billboard advertising is just a small part.

OOH marketing is still very relevant. The reason behind its relevance is that it is a form of marketing which requires resources. Almost anyone can put up an advertisement online and it costs very little to do so. Thus, when a consumer comes across your advertisement while browsing the web, they are still not sure of your credilbility unless your brand is well-known in the market. Thus, most serious companies indulge in OOH marketing to boost their credibility. When a person sees a billboard regularly on the streets, a sense of trust is formed between the brand and the customer. In today’s world, OOH advertising is used to lend credibility to the brand’s online campaign. In other words, when a person regularly sees a billboard ad of your brand, it sticks in their memory. Thus, when they come across your ads on the internet, your ad stands out. The online ad triggers the consumer’s memory and they remember the billboard ad and thus, they are more likely to go with your product or service.

This traditional form of marketing, thus, is still quite popular among buyers. There are many forms of OOH advertising - screen advertising, mobile billboards, billboards, etc. In this article, we will go over the pros and cons of proper Billboard advertising.

The most amazing thing about billboards is that they capture the attention of the audience and due to their humongous size, make a great impact. Moreover, the local audience is regularly exposed to your billboards and if your billboard is near a traffic light, the consumer will be forced to look at it while waiting for the light to turn green. Another good thing about Billboard advertising is that you reach a larger and diverse audience-base. On the internet, you will only reach the audience which regularly use the internet. 

However, if your target-base is senior citizens, you might face some difficulty reaching them over the internet. It is a well-known fact that many senior citizens do not use the internet. However, if you use billboard advertising, you can easily reach them as well as the people who are active on the internet because everyone steps out of their homes. The only downside of this form of advertising is that it can be a bit costly. However, you can contact a marketing firm which can help you fit this form of advertising within your budget. One such firm in India is Laqshya Media Group.