What is Engagement Marketing?
Consumers usually do not like blatant marketing and tend to avoid it. This is exactly why most browsers offer ad blockers and people generally skip ads. At the end of the day, if your average consumer comes across a thousand advertisements in various forms, they will only remember one or two. Thus, a good marketing strategy should aim to be that one or two brands which stick in the consumer’s memory. The idea is to rise above the marketing noise that can be found almost everywhere – on social media, in your mail, on billboards, etc. The way to cut through the noise is engagement marketing. Engagement marketing can be better explained with an example. Perhaps, one of the best-known examples of experiential or engagement marketing is Cartoon Network’s Rickmobile. To advertise their upcoming series ‘Rick and Morty’, Cartoon Network introduced a truck on the streets which was created after the image of the main character in the show, Rick. The truck was filled with merchandise fro