A Guide To OOH Advertising
Online advertising has its pros but people see online ads as unwanted. You might find a lot of people using ad blockers. Almost no one appreciates online ads. However, OOH ads are impactful as they leave a certain aftertaste in the viewer’s imagination. Imagine coming across an ad for an NGO online where you can skip it and coming across the same ad on a billboard. Which scenario would make a bigger effect on you? The answer is clear.
Moreover, traditional OOH advertising still rakes in more numbers as there are multiple forms of OOH advertising. In this article, we will go over different ways in which you can do OOH advertising.
The most common forms of OOH advertising includes:
1: Billboard Advertisements
2: Point of Sale displays
3: Street furniture
4: Mobile billboards
5: Ambient Media
The consumer is most likely to come across an OOH ad for a very limited time in a car stuck in traffic. Thus, it is important to keep the copy on the billboard concise and impactful. There are many ways in which you can improve your OOH advertising and make it more efficient.
Making OOH advertising better and more efficient
Planning is very important for a successful OOH advertising campaign. These days, people’s attention spans are short and one has to capture the imagination of the public in a very limited window of time. Thus, quickness and efficiency becomes extremely important. The focus is on the quality and not the quantity.
1. Have your online ad campaign assist your OOH advertising campaign. A good OOH advertising campaign also needs a solid online ad campaign to back it up. People are always looking on screens in today’s age and that is where most conversions of leads happen.
2. Constantly check out the work of your competitors. Being in touch with what’s going around in the market, you can make your own OOH ad campaign better. Other ad campaigns can inspire you or help you see a fault in your own design.
3. Keep the content to a minimum. This is the age of memes and gifs. Lengthy copies do not impress the audience anymore.
4. Invest in hiring a Digital Marketing Agency to help you out with the marketing bit. Laqshya Media Group is one such company. Sometimes, it’s better to leave it to the experts.
Moreover, traditional OOH advertising still rakes in more numbers as there are multiple forms of OOH advertising. In this article, we will go over different ways in which you can do OOH advertising.
The most common forms of OOH advertising includes:
1: Billboard Advertisements
2: Point of Sale displays
3: Street furniture
4: Mobile billboards
5: Ambient Media
The consumer is most likely to come across an OOH ad for a very limited time in a car stuck in traffic. Thus, it is important to keep the copy on the billboard concise and impactful. There are many ways in which you can improve your OOH advertising and make it more efficient.
Making OOH advertising better and more efficient
Planning is very important for a successful OOH advertising campaign. These days, people’s attention spans are short and one has to capture the imagination of the public in a very limited window of time. Thus, quickness and efficiency becomes extremely important. The focus is on the quality and not the quantity.
1. Have your online ad campaign assist your OOH advertising campaign. A good OOH advertising campaign also needs a solid online ad campaign to back it up. People are always looking on screens in today’s age and that is where most conversions of leads happen.
2. Constantly check out the work of your competitors. Being in touch with what’s going around in the market, you can make your own OOH ad campaign better. Other ad campaigns can inspire you or help you see a fault in your own design.
3. Keep the content to a minimum. This is the age of memes and gifs. Lengthy copies do not impress the audience anymore.
4. Invest in hiring a Digital Marketing Agency to help you out with the marketing bit. Laqshya Media Group is one such company. Sometimes, it’s better to leave it to the experts.
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