Media Advertising Agency

  Despite the fact that digital advertising is the newest and best, out-of-home advertising is a serious competitor. It is the only traditional advertising medium that has grown during the past 12 months. 90% of residents over 16 saw an out-of-home advertisement in the preceding month, and 80% saw one in the year prior, according to Nielsen. By hiring an outdoor branding agency , any business wishing to expand into a new market or solidify its position as the industry leader can profit from this channel. It's important to stress, however, that merely erecting a few billboards and crossing one's fingers for the best is insufficient. The most prosperous companies focus not only on out-of-home advertising but also on honing the elements of their campaign that will affect their target market the most. One such outdoor advertising company that offers out-of-home services is Laqshya Media Group. It has a solid reputation as a digital ooh agency that excels in its sphere. These five b...

Have you ever noticed digital media playing on a small TV at a petrol station? What about a digital billboard on the side of a bus or a digital directory at a shopping centre? All of these are instances of digital out-of-home (DOOH) media, all these are ooh advertising, and this revolutionising the advertising sector with new advancements that seem to come in ooh marketing.  For their opinions on the direction that digital out-of-home is taking and what it means for customers and advertisers that engage with the idea in the years to come, we spoke with several industry leaders. Let’s get going!   What is OOH media? Let’s first take a step back and define what out-of-home (OOH) media is. Any advertising that reaches customers outside of their homes is known as OOH media , which is also frequently referred to as outdoor media. It is intended to catch people’s attention while they are moving or waiting in places with a lot of dwell time (think waiting rooms, airport terminals, or sub...