Media Advertising Agency

Out-of-home advertisement is a traditional media that has been running in the ecosystem for years. Outdoor media is one of the most effective media types in India, where digital marketing dominates. It is a cheaper form of print and television advertising and ensures high levels of awareness for brands. Businesses continue to prefer advertisement media at all levels because it is the best medium to trigger the audiences’ minds. Apart from the triggering and with so many technologies and blended marketing strategies coming into the picture, why should you still choose OOH? Read this blog to understand more. 3 great reasons to add OOH advertising to your marketing mix: Direct communication with customers - The OOH media directly communicates with its audience. It could be a huge billboard or a hoarding but these cater to the message directly.   Quick brand recall - When you decide to go for outdoor advertising in India, you are able to make your ads memorable. Often many ads stay ...

  Advertising that reaches consumers outside their homes is known as out-of-home (OOH) advertising. This advertising focuses on getting consumers who are “on the go” in public spaces, on public transportation, while they are waiting (in locations like waiting rooms), and in particular places. The out-of-home advertising industry has been booming globally. An outdoor branding agency can help you spread your customer base all over. This advertising focuses on reaching consumers who are “on the go” in public spaces, in transit, while they are waiting (in places like waiting rooms), and/or in particular commercial settings (e.g. shopping centers).   Furthermore, brands and the public sector use out-of-home advertising because they know its effectiveness. And it performs admirably. Advertisers can interact with their audience in ways that are not possible with other forms of advertising when they run an out-of-home campaign.   Since fewer people are spending time at home, it ...