3 Great Reasons To Add Ooh Advertising To Your Marketing Mix

Out-of-home advertisement is a traditional media that has been running in the ecosystem for years. Outdoor media is one of the most effective media types in India, where digital marketing dominates. It is a cheaper form of print and television advertising and ensures high levels of awareness for brands. Businesses continue to prefer advertisement media at all levels because it is the best medium to trigger the audiences’ minds. Apart from the triggering and with so many technologies and blended marketing strategies coming into the picture, why should you still choose OOH? Read this blog to understand more.


3 great reasons to add OOH advertising to your marketing mix:


  1. Direct communication with customers - The OOH media directly communicates with its audience. It could be a huge billboard or a hoarding but these cater to the message directly.

     

  2. Quick brand recall - When you decide to go for outdoor advertising in India, you are able to make your ads memorable. Often many ads stay on people’s minds for a long time.

     

  3. Digital technology-enabled media - With digital intervention, now you can see innovation in the creatives. Different technologies are used to make OOH media look unique and appealing.



OOH advertising can be an effective part of a marketing mix, especially if it’s being used to build brand awareness or get attention. Good OOH is a strong complement to other forms of media such as television, web banners, social media, and more. The format provides exposure to large audiences in a cost-effective manner, so its value is multiplied.


If you are looking for an agency that can help you meet your branding goals then go for Laqshya Media Group. Based out of Noida, the company is a name to reckon with, LMG has a big league of clientele from different industries. Go for Laqshya right away for your requirements.
Location: India

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