Media Advertising Agency

In the realm of online advertising, tech giants like Facebook and Google are setting the standard. Companies turn to out-of-home advertising when they need to get the word out about a new product or feature, purchasing billboard ads all over the world. They aren’t on their own. In mid-2018, Alexis O’Hanian, co-founder of Reddit, made an enormous investment in AdQuick, a digital billboard booking firm. Netflix stated around the same time that it had acquired assets from a well-known Los Angeles billboard company. The explanation is simple: despite the benefits of online advertising, when you want your message to stand out, you go with out-of-home advertising, also known as outdoor media advertising . What is out-of-home advertising? Out-of-home advertising refers to any visual advertising medium found outside of the home (OOH). Advertisements on street furniture such as bus shelters or benches, transit hubs such as airports or train stations, and place-based ad media such as those found...

  Select the best Outdoor advertising agency in India, Laqshya Media Group is an experienced ooh advertising agency in India that provides the best hoarding location with engaging ad ideas to give a new edge to your product.

Marketing is losing its touch in 2020. It seems as if marketers have hit their creative limit and the customers are already tired of the traditional forms of marketing. Moreover, many people nowadays use ad blockers to get rid of online ads. That is very bad news for brands as well as marketers. However, there is one form of marketing which has emerged in today’s world where the attention span of everyone is less than 5 seconds. Marketers as well brands are now turning towards something called Experiential marketing. One of the most important ingredients in an experiential marketing campaign is the audience. Yes, this form of marketing actively interacts with the audience it is marketing to. It is very similar to event marketing. The idea is to completely immerse the audience in the experience and make sure they never forget it. Experiential marketing campaigns create a very strong bond between the customers and a brand. This form of marketing can be better understood with some exam...

Marketing is essential for a product or service to survive in the market. Without proper marketing, there can be no visibility for a brand and without visibility, it is downright impossible for the brand to secure a customer-base. However, marketing in today’s world has become complex with a lot of its branches like digital marketing sprouting out. That is why there are so many marketing firms out there which consist of expert marketers who help out different brands. Almost every major brand or company has one or multiple marketing firms on their payroll. In this article, we will examine a form of marketing which has been overshadowed by digital and social media marketing. The primary question which this article seeks to answer is if Billboard advertising is still relevant in today’s age or not? But to answer this question, we must first understand out-of-home or OOH marketing which is the larger branch of marketing, of which billboard advertising is just a small part. ...

Consumers usually do not like blatant marketing and tend to avoid it. This is exactly why most browsers offer ad blockers and people generally skip ads. At the end of the day, if your average consumer comes across a thousand advertisements in various forms, they will only remember one or two. Thus, a good marketing strategy should aim to be that one or two brands which stick in the consumer’s memory. The idea is to rise above the marketing noise that can be found almost everywhere – on social media, in your mail, on billboards, etc. The way to cut through the noise is engagement marketing.  Engagement marketing can be better explained with an example. Perhaps, one of the best-known examples of experiential or engagement marketing is Cartoon Network’s Rickmobile. To advertise their upcoming series ‘Rick and Morty’, Cartoon Network introduced a truck on the streets which was created after the image of the main character in the show, Rick. The truck was filled with merchandise...

Online advertising has its pros but people see online ads as unwanted. You might find a lot of people using ad blockers. Almost no one appreciates online ads. However, OOH ads are impactful as they leave a certain aftertaste in the viewer’s imagination. Imagine coming across an ad for an NGO online where you can skip it and coming across the same ad on a billboard. Which scenario would make a bigger effect on you? The answer is clear. Moreover, traditional OOH advertising still rakes in more numbers as there are multiple forms of OOH advertising. In this article, we will go over different ways in which you can do OOH advertising. The most common forms of OOH advertising includes: 1: Billboard Advertisements 2: Point of Sale displays 3: Street furniture 4: Mobile billboards 5: Ambient Media The consumer is most likely to come across an OOH ad for a very limited time in a car stuck in traffic. Thus, it is important to keep the copy on the billboard concise and impactful. There are many ...

In today’s era, every brand is dependent on advertising. Gone are the days when people solely relied upon word of mouth marketing to bring and introduce their product to a larger audience. Also, with digital marketing, experiential marketing and outdoor advertising at its peak, more and more advertising firms are opening up guaranteeing to take your brand to the ultimate pinnacle of recognition.  But, how credible are these mediums? Are they experienced enough? Have they delivered such outstanding results before? These are a few questions that will strike you and must strike you before shaking your hands with any advertising agencies in India . To make your decision simpler, we have come up with three critical factors you as a brand manager must consider before hiring any agency for your marketing needs. Your Ad Agency Must Be Committed Hire an agency that understands you and your business. Such agencies can help identify your brands USP and help you out when you ar...